Electronic Cigarette & Vapor News

U.S. Ad Campaign to Challenge Value of E-Cigarettes in Quitting Smoking March 27 2015

TRIPP MICKLE, The Wall Street Journal, Updated March 26, 2015 12:16 a.m. ET   Paul Frohman smokes an electronic cigarette outside an office building in downtown Los Angeles in January. California health officials declared e-cigarettes a health threat that should be strictly regulated like tobacco products. PHOTO: ASSOCIATED PRESS   The U.S. government for the first time is taking aim at electronic cigarettes in an advertising campaign, challenging their use as...

Imperial Tobacco Acquires Blu E-Cigarettes Following R.J. Reynolds-Lorillard Merger July 18 2014

Posted by: Vranks on July 17, 2014 Under: E-Cig News  Imperial Tobacco has gone from just getting its feet wet in the electronic cigarette market to owning the world’s most successful e-cigarettes brand, after it acquired Blu Electronic Cigarettes from the newly-newly formed R.J. Reynolds-Lorillard tobacco juggernaut.   Blu is currently the best-selling electronic cigarette brand in the United States, accounting for around 47% of the market. Established as an independent...